Wednesday, January 25, 2012

Netflix VS LoveFilm Instant

Dear Netflix,

Totally excited you guys finally made it to the UK! I signed up to your free trial as soon as I found out! Anyways, enough with the small talk...where the fuck is my Instant Queue? Why do you know nothing about my movie preferences when I've given you more than 100 suggestions through ratings? Do you really think I want to watch 'In The Bedroom' a story about a love affair between a teenager and a single mom? The answer is no Netflix, no I have no desire to watch 'In The Bedroom'. Also Netflix, when I click 'Not Interested' to one of your suggestions, do you think I'm just messing around and want you to put that suggestion back on 10 minutes later? What is your problem? I told you I don't want to watch 'Super Size Me', stop telling me to watch it Netflix! And don't think that I'm not on to you when your next suggestion is 'Super High Me'.
All I'm trying to say is, Netflix, maybe you should re-think your international strategy. Maybe, competing with LoveFilm's cheaper, bigger and better streaming collection wasn't the world's best idea when you didn't have enough content to start with? Or perhaps, instead of releasing a statement saying that you'll eventually get better, you could of postponed your launch to when you've acquired a few more licensing deals.
But hey, I'm sure you guys know what you're doing and that your recent 67.8% downfall in value will be sorted out once you've got all your angry investors off your back.

Best,
Clemence Poles